Most 360 annotation platforms offer some sort of tag that combines text, a photo, and a way to link to an outside resource like a web page or database. A tag we found ourselves using quite often in our ThingLink tour is a Custom Tag like this one:

This style of tag can be adjusted so that the image is either on the right or the left. The action button can be customized with the words and color of your choice. The "Learn More" button above links to a library page with more information about our library's namesake.

The "Learn More" button below opens a page that offers the user an opportunity to chat with a librarian, and the phone number and email address for the reference desk.